How to Set Up TikTok Shop

Set up TikTok Shop to sell products directly on TikTok. Step-by-step guide for merchants to enable shopping features and start selling.

1. Verify your TikTok Business Account. Open the TikTok app and navigate to Settings > Account > Switch to Business Account. Complete the business verification by providing your business license, tax ID, and banking information. This process takes 1-3 business days for approval.
2. Access TikTok Shop Seller Center. Visit seller-us.tiktok.com on your desktop browser. Log in with your verified business TikTok account credentials. Click 'Apply to Sell' and select your business type from the dropdown menu.
3. Complete the merchant application. Fill out the merchant application form with your business details, including company name, address, and primary contact information. Upload required documents: business registration, tax certificate, and bank account verification. Submit the application and wait for approval, which typically takes 3-5 business days.
4. Set up payment and shipping methods. In the Seller Center, navigate to Settings > Payment to connect your business bank account for payouts. Go to Settings > Shipping to configure your shipping zones, rates, and fulfillment options. Enable at least one domestic shipping method to start selling.
5. Add your first products. Click Products > Add Product in the Seller Center. Upload product images (minimum 800x800 pixels), write compelling product descriptions, and set competitive prices. Configure inventory quantities and product variants like size or color. Ensure each product has at least 5 high-quality images.
6. Configure shop policies. Navigate to Settings > Shop Policies to set up your return policy, shipping policy, and terms of service. These policies appear on your shop page and help build customer trust. Make sure your policies comply with local consumer protection laws.
7. Launch your TikTok Shop. Review all shop settings and product listings for accuracy. Click the toggle to make your shop live in the Shop tab of your TikTok profile. Your products will now appear in TikTok's shopping feed and can be featured in your videos using product stickers.