How to Create Instagram Guides

Learn to create Instagram Guides to curate posts, places, and products. Step-by-step instructions for organizing content into shareable collections.

1. Open Instagram and access the Guide creation tool. Tap your profile icon in the bottom right corner. Tap the hamburger menu (three lines) in the top right corner of your profile. Select 'Guides' from the menu options.
2. Choose your Guide type. Tap 'Create Guide' and select from three options: Posts (curate existing posts), Places (recommend locations), or Products (showcase items from shopping tags). Each type serves different content goals and audience needs.
3. Add your cover image and title. Select a cover image from your camera roll or choose from suggested images. Write a compelling title that clearly describes your Guide's content. Add a brief description explaining what followers will find in this collection.
4. Select and organize your content. For Posts Guides, choose from your existing posts or saved content. For Places Guides, search for locations to add. For Products Guides, select from previously tagged products. Arrange items in logical order by dragging them into position.
5. Add descriptions for each item. Tap each selected item to add a custom description. Write 1-2 sentences explaining why you included this item and what makes it valuable. These descriptions appear when users tap through your Guide.
6. Review and publish your Guide. Preview your Guide by scrolling through all items and checking descriptions for typos. Tap 'Share' in the top right corner to publish. Your Guide will appear in the Guides section of your profile and can be shared to your Story.